Большинство пользователей компьютера передают важную и нужную информацию с помощью электронной почты. При ее наличии можно сделать много вещей: регистрироваться на сайтах, покупать что-либо, читать новости и обмениваться информацией. Как правильно создать электронную почту?

Инструкция по созданию

• Откройте ваш браузер и введите в поле адресной строки ссылку на тот сайт, где вы хотите создать свой почтовый ящик (к примеру, гугл, яндекс, рамблер, мейл).
• Перейдите на выбранный сайт, найдите на странице графу с кнопкой регистрации, нажмите на нее.
• В открывшемся окне вам предложат ввести имя вашего ящика, если вам это нужно для работы, то лучше использовать реальные данные. Если вы хотите удобный почтовый ящик, может сократить ваши инициалы. В любом случае название можно придумать любое, главное, чтоб вам нравилось. Если ваш ник уже занят, вам предложат новые варианты этого ника или добавят цифры.
• После этих действий, вам нужно будет ввести пароль. Лучше выбирать пароль, который вы не забудете. Но не совсем простой, а состоящий из букв и цифр. Если вы хотите защититься от мошенников, то можно усложнить пароль большим количеством символов или писать некоторые буквы заглавными.
• Следующим действием будет ввод личных данных: дату рождения, Ф. И. О. и номер телефона. Чаще всего ввод номера телефона считается необязательным полем.
• Нажмите создать или готов, теперь вы можете пользоваться своей почтой.

Что нужно для общения по электронной почте

Основные пункты, которые нужно соблюдать.

• Вы должны знать полный адрес вашего адресата, чтобы письмо дошло.
• Пользоваться услугами почтовых программ и сайтов, чтобы получать, отправлять и просматривать почту.
• Проверять свой ящик и следить за обновлениями.

Плюсы электронного ящика:

• Быстрая доставка сообщений.
• Надежный и хороший способ хранения информации.
• Возможность выбора рассылки и получение интересных новостей.
• Доступность, ведь почтой можно пользоваться не только с компьютера, но и с телефона.
• В большинстве случаев электронная почта предоставляется бесплатно.

Очень многие пользователи создают почту на гугле и яндексе. Сейчас мы рассмотрим первый вариант.

Как создать почту на gmail

Сначала нужно перейти на сайт https://mail.google.com. Теперь приступаем к основным шагам:

• Находим в верхнем правом углу красную кнопку и нажимаем на нее, она называется «создать аккаунт».
• После этого мы попадаем на другую страницу, где появляется форма для регистрации. Вводим все данные по порядку, можно реальные, а можно и нет, но номер телефона лучше вводить свой. Ведь с помощью мобильного телефона можно управлять почтой и восстанавливать доступ к ящику.
• После того как вы заполнили все поля, у вас появится новое окошко, под названием добавить фото. При желании загружаете любое изображение либо просто пропускаете этот шаг и жмете Далее. Все готово.

Как войти в свою почту снова?

• Переходим по ссылке https://mail.google.com.
• Вводим свои данные, которые указывали при регистрации, ждем пару секунд и готово.

Если вам надоедает постоянно вводить свои данные, вы можете поставить галочку в пункте «Оставаться в системе», тогда пароль не потеряется, и он будет вводиться автоматически. Теперь переходим ко второму варианту, создание почты на Яндексе.

Как создать электронный ящик на Яндексе?

Для регистрации ящика нужно выполнить ряд несложных действий:

• Заходим на главную страницу яндекса и нажимаем на регистрацию.
• В открытой страничке вводим фамилию и имя (любые).
• Придумываем или создаем наугад свой собственный логин, с помощью которого вы будете авторизироваться во всех сервисах Яндекс. Не забывайте, что после регистрации, свой логин изменить нельзя, вам придется создавать ящик заново.
• Придумываем хороший пароль для входа в яндекс.
• Указываем номер телефона, если он есть, это поможет восстановить доступ, если что-то случится.
• Вместо номера можно выбрать контрольный вопрос, ответ на него будет использован в качестве ключа, открывающего вашу электронную почту, если вы вдруг забудете пароль.
• Вводим код с картинки и готово, регистрация завершена.

Совет: лучше не игнорировать предупреждения яндекса, особенно о слабом пароле, ведь сейчас так много мошенников.

Настройка почтового ящика. Пошаговые этапы:

• Чтобы почту удобно организовать, имеет смысл разобраться с системой меток: работа, друзья и т. д.
• Если вы имеете несколько ящиков, их можно объединить в один, чтобы упростить себе жизнь.
• Заглянуть в настройку персональных и дополнительных данных. Здесь можно заполнить основную информацию, загрузить фото, создать подпись и многое другое.
• Выбрать оформление ящика.
• Привязать свой номер телефона к почтовому ящику.

Заключение

Как видите, это несложно. А если вы хотите пользоваться ящиком на телефоне, есть много различных приложений на андроиде и другие телефоны, которые упрощают пользование электронной почтой. Не бойтесь зарегистрировать свою почту, ведь это совершенно бесплатно.

Как создать электронную почту: регистрация ящика

В 21 веке актуален электронный почтовый ящик, ведь без него невозможно зарегистрироваться ни в одной социальной сети и других сервисах. Завести почту в интернете можно несколькими способами.

Статьи по теме

Как создать электронную почту в Яндексе

Свой почтовый ящик можно создать на разных хостингах: Гугл, Яндекс, Рамблер, Мейл и прочие. Все они предоставляют бесплатные услуги. Один из самых популярных сервисов – Яндекс-почта, которая предоставляет пользователям объем памяти для их почтового ящика в 20 Гб. Преимущества Yandex:

• до мелочей продуманный интерфейс;
• удобная система фильтрации писем;
• наличие встроенного переводчика;
• высокая безопасность ресурса;
• защита от спама.

Что касается минусов Яндекс-почты, то пользователи отмечают ограничение размеров ящика и трудности настройки получения писем через клиентские программы. Как создать почту на этом ресурсе:

1. Зайдите в Яндекс, нажмите кнопку «Зарегистрироваться в почте».
2. Заполните появившиеся поля: Имя, Фамилия, Логин.
3. Затем система попросит придумать пароль и секретный вопрос.
4. При заполнении данных предлагается указать мобильный номер, но это не обязательно.
5. Для подтверждения введите в соответствующую графу капчу, примите условия соглашения и пользуйтесь электронной почтой.

Сделать ящик на Gmail.com

Эта электронная почта является продукцией корпорации Google. Она имеет очень удобный интерфейс, а по возможностям далеко опережает конкурентов. Самое большое преимущество Gmail.com – группировка писем по папкам и упорядочивание их. На высоте остается и безопасность сервиса. Ресурс от Гугл также предоставляет:

• возможность привязки почты к телефону;
• отправку кода доступа по СМС;
• полное отсутствие спама;
• двухфакторную авторизацию и многое другое.

Недостаток Gmail.com – небольшой объем памяти для хранения писем – всего 15 Гб, которые пользователям приходится делить с Гугл Диском.

Создать почтовый ящик на сервисе можно так:

1. Зайдите в Gmail, выберите пункт «Создавайте аккаунт».
2. В появившийся регистрационный лист вписывайте запрашиваемые данные.
3. При правильном заполнении система сразу перейдет в диалоговое окно «Вход».
4. Сразу на электронную почту придут информационные сообщения для настройки профиля Gmail.

Зарегистрировать почту на Рамблере

Это один из самых старых сервисов интернета, который изначально использовался как поисковик, а потом стал крупным медийным порталом с большими возможностями. Почта Rambler.ru позволяет пересылать своим пользователям, помимо писем, разнообразные мультимедийные файлы (фото, видео, аудио). Среди преимуществ сервиса – предупреждение о наличии вируса в полученном или отправленном файле и лучший уровень антивирусной безопасности. Большой минус Рамблер почты – маленький размер ящика – всего 2 Гб.

Как завести e-mail на Rambler.ru:

1. Зайдите на сайт Mail.rambler.ru, найдите форму входа в почту.
2. Зарегистрировать ящик можно 2 способами: через социальные сети или по стандартной процедуре.
3. Для второго варианта нужно заполнить предложенные поля со своими данными, после чего нажать «Зарегистрироваться».
4. После подтверждения регистрации ящиком можно пользоваться.

Регистрация на Mail.ru

Еще одна популярная служба для создания е-мейла. Бесплатная электронная почта в браузере Mail.ru имеет множество преимуществ:

• простой и удобный интерфейс;
• возможность собирать письма со всех ящиков пользователя;
• надежную защиту о мошенников;
• неограниченный объем памяти, увеличивающийся по мере накопления писем;
• облачное хранилище на 25 Гб дискового пространства.

Почта на Mail.ru имеет один недостаток – не очень удачная система фильтрации спама (спаморезка). В остальном она очень продуманная, связана со множеством сервисов и игр, поэтому популярна в России и ряде других стран. Зарегистрировать почтовый ящик просто:

1. Перейдите на домен Mail.ru, выберите графу «Регистрация почты».
2. Во вкладке укажите требуемую личную информацию, придумайте Логин.
3. Для получения почты используются два протокола: POP3 и IMAP, выберите нужный.
4. Далее будет предложено ввести пароль, выбрать один из сервисов – Mail.ru, Bk.ru или List.ru – и закончить регистрацию.

Как создать почту на телефоне с IOS

При наличии смартфона от компании Apple большинство пользователей проходят регистрацию встроенного почтового ящика iCloud уже после первого включения. Если этого не произошло или нужно подключить другой e-mail, то можно это сделать вручную:

1. Откройте настройки смартфона с IOS, затем найдите разделы «Почта, календарь, контакты» – «Добавить учетную запись».
2. В списке провайдеров найдите нужный (Mail, Gmail, Rambler, Yandex и другие).
3. Вводите запрашиваемые регистрационные данные.
4. Ждите, пока ящик подключится.

Регистрация на мобильном устройстве с Андроидом

Создать почту на любом мобильном устройстве с Android можно только для сервиса Гугл. Во всех остальных случаях подразумевается добавление в гаджет уже существующего электронного адреса. Для создания своего e-mail в системе Google сначала потребуется зарегистрировать аккаунт, после чего выполнить следующие действия:

1. Откройте настройки устройства, найдите раздел «Аккаунты».
2. Нажмите строку «Добавить», затем выберите Google.
3. Создайте новый e-mail или введите уже существующий, нажав соответствующую кнопку.
4. В открывшемся окне введите запрашиваемые данные, придумайте адрес и пароль почты.
5. После принятия условий использования данного сервиса вы можете пользоваться почтовым ящиком со своего мобильного устройства.

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This is one. 90003 90002 The second thing you have to take care of is the 90008 Affiliate & CPA Offer Links 90011.90009 Do not Ever Ever add Affiliate links directly into your emails! 90010 90003 90023 How to add 90009 Affiliate Links 90010 to our emails? 90024 90002 I said «90008 Do not ever add to emails 90011», then how we are going to promote affiliate using email marketing? 90003 90002 if you work as an Affiliate & CPA marketing Like promoting 90009 ClickBank Offers, Amazon products, Maxbounty 90010 Offers, or whatever. Then one of the main channels is to promote using email marketing. 90003 90002 Of course, I am 90008 not 90011 talking about 90008 spamming 90011 here! You have a subscriber base, you know their interests, you can send them some special deals and promotions.90003 90002 as an example, I am subscribed to 3 Affiliate networks. One is related to web hosting, one is about email marketing tools, and the third is the Udemy affiliate program. 90003 90002 There is nothing wrong to send 90008 my subscribers 90011 a notification that Udemy is running a sale if you would like to get a course, and I attach my Udemy affiliate link. this 90008 100% legal 90011, and this is how it works. 90003 90002 90009 90008 Anyway 90011 90010, let’s go back to our topic, How to promote affiliate offers through email marketing? 90003 90002 Here we have 90008 2 Approaches 90011 and I do prefer the second one because of its more professional.90003 90002 90008 What are these two approaches? 90011 90003 90122 90123 Cloak Your URLs. 90126 90123 Use a Landing Page. 90126 90137 90040 Cloak Your URLs. (Masking Links) 90041 90002 URL Cloaking, or what we call 90009 Stealth Forwarding 90010 is a technique used to hide the target URL that you want to use to visit and mask it by another one that looks like a normal URL. 90003 90002 90008 How this works? 90011 90003 90002 We use an 90008 HTML frame 90011 on our web page to hide the main URL.or we can use 90008 HTML redirection. 90011 90003 90002 If you are not familiar with such terms, it’s ok, anyway, It’s so simple. You can watch the following video to learn more in detail how cloaking works and how to create your own 90008 Cloaker 90011. 90003 90002
90003 90002 In General, we have two methods, the method explained in the video, or you can simply use a URL cloaking service. 90003 90002 90009 90008 You have to know that not all links are allowed to be used in frames, so you will be obliged to use redirection.90011 90010 90003 90002 L-ink.me is one of the 90008 best and cheapest 90011 URL shortening services that has the Iframe option. you can check it here, and get a free account. 90003 90323 L-ink.me Frame Option 90002 90009 (L-ink.me is powered by H-educate) so if you have any questions, you can contact us anytime at [email protected] 90010 90003 90040 Use a Landing Page. 90041 90002 The second option which I do prefer is to use a landing page or a normal post on your blog that is talking about the offer, then you can add your links inside the post.90003 90002 So in your emails, you will be linking to your website landing page or blog post, and everything will look normal. 90003 90002 90008 Now your URLs are safe 90011. Great! ✔️ 90003 90016 4. Email Tracking 90017 90002 When you send an email marketing campaign using any email marketing service or with your system, you will have the ability to monitor and track your emails. 90003 90002 So we can know who opened the emails, and who clicked the emails, from which countries and so on.90003 90002 90008 Why Tracking may trigger spam filters? 90011 90003 90002 To know why you need to know how attacking works in the background. how email marketing application know if someone opened the email or clicked on a link? 90003 90002 Simply, when you enable tracking, what happens is that automatically a small hidden image will be added to your email. this hidden image will have the source attribute as a Link which is responsible for connecting to an online service and sending information about the email.90003 90002 So when someone opens an email, this hidden image will load automatically and the link will be executed informing the server that this email is opened. 90003 90354 How Email Open Tracking works. 90002 90008 And what about tracking Clicked links? 90011 90003 90002 Now to track clicks, what will happen is that all the links in the email will be replaced by other URLs by the email service or application. so, in reality, we track special URLs and not the real URLs. 90003 90002 so when these special Links are clicked it can be recorded by the email service then it redirects the user to the target URL.90003 90002 Look at this email: 90003 90365 90002 here I am announcing my email marketing mastery free course, and I added a link to YouTube 90008 90009 (the Link in blue) 90010 90011 which is the real link. 90003 90002 But my email marketing system, replaced it automatically by the tracking URL 90008 (in red) 90011. so now the user will click on the link, the red URL will open records the click and redirect the user to the blue link. 90003 90002 90008 I think it’s simple. 90011 90003 90002 So after we understood how tracking works, I think you know why it may trigger spam filters? yes? 90003 90002 Simply, you need also to ensure that the tracking URLs are safe and not blacklisted.90003 90002 Also as a good practice, if you are using an SMTP service like Sendgrid or Sparkpost, or any other SMTP service, or maybe if you are using your own SMTP server. configure always a custom domain for tracking other than your main domain. 90003 90002 You can look at the image again, and you will see the tracking link in red is using a domain other than «h-educate». 90003 90002 90008 Done with tracking? 90011 Great! ✔️ 90003 90016 5. Sending Score 90017 90394 90002 Sending score is very important, and in short, you must ensure at least 90008 9/10 — 10/10 90011 as a sensing score in Mail-tester.90003 90023 How to get the best sending score? 90024 90002 Mainly to get almost 10/10, you should take care of the following: 90003 90122 90123 SPF (Sender Policy Framework) 90126 90123 DKIM (DomainKeys Identified Mail) 90126 90123 DMARC 90126 90123 Reverse DNS (PTR) 90126 90123 Message body. 90126 90137 90040 1. SPF (Sender Policy Framework) 90041 90002 An 90008 SPF 90011 record is a TXT record that is added to your Domain DNS Zone and allows you to set the mail servers that are allowed to send 90008 emails 90011 from your domain.90003 90002 Messages sent from a server that is not included in the 90008 SPF 90011 record will be marked as spam or rejected. 90003 90002 As an example, you can not send an email from your own server and set your sending email as «mail @ 90008 google.com,» 90011 you can not use google’s domain. It indicates that you are trying to spam. 90003 90002 In the same way, you can configure SPF and prevent anyone from using your domain to send emails, So setting SPF is very important when it comes to making your domain trusted by other mailing providers.90003 90002 Example of SPF. Open your DNS zone in and add the following record: 90003 90435 v = spf1 a ip4: XXX.XXX.XXX.XXX ~ all 90436 90002 * Replace with your server IP. 90003 90002 90008 Now only your server can send emails from your domain. 90011 90003 90040 2. DKIM (DomainKeys Identified Mail). 90041 90002 A Dkim record is also a text record in your DNS that holds a public authentication key. This key will be validated using a private key saved privately inside your server. 90003 90447 90002 All emails will be signed, and this will avoid any alterations and protect your email originality, and this is very important for your server to achieve high sending scores.90003 90002 90008 How to set Dkim? 90011 90003 90002 This can not be answered since it depends on the SMTP service or server you are using. each has its own way to setup. 90003 90002 Anyway, if you are interested to learn more, you can check my courses below: 90003 90002 1 Build a Mail Server on Windows — Unlimited Business Emails! 90003 90002 3 Build Your Own SMTP Email Server and Send Unlimited Emails! 90003 90002 3 Setup & Configure PowerMTA Server + IP Rotation 90003 90002 4 Amazon SES: Build Your Own Email Marketing System! 90003 90002 In each explained how to get 10/10 as sending the score and how to set Dkim.90003 90040 3. DMARC (Domain-based Message Authentication, Reporting & Conformance) 90041 90002 It is a Protocol that uses (SPF) and (DKIM) to determine the authenticity of an email message. 90003 90002 DMARC makes it easier for Internet Service Providers (ISPs) to prevent malicious email practices, such as domain spoofing in order to phish for recipients ‘personal information. 90003 90002 It allows email senders to specify how to handle emails that were not authenticated using SPF or DKIM.Senders can opt to send those emails to the junk folder or have them blocked them all together. 90003 90002 To understand the importance of DMARC for your Online Business and how to set up, please watch this video: 90003 90002
90003 90040 4. Reverse DNS (PTR) 90041 90002 The reverse DNS is called a pointer record and is used to point your IP to your Domain, its the inverse of the regular DNS A record. 90003 90002 So when you call the IP, you will get the name. It is also an essential factor in setting up your mail server and increasing your sending score and reputation.90003 90002 Learn more about rDNS here: 90003 90002
90003 90040 5. Message body 90041 90002 I talked about the message body before, but I wanna add here three more points to take care of: 90003 90002 90008 The first one 90011 is the message structure, just make sure that you do not have a lot of images in the email much more than text. keep it normal. 90003 90002 90008 The second point 90011 is to always ensure to have a text version of your email with HTML. Now, this is not so important because almost all email applications will generate the text version automatically, 90009 90008 but keep it in mind if you face it one day! 90011 90010 90003 90002 The third one is to add 90009 90008 unsubscribe links 90011 90010 to your emails, now also this is done almost with all email marketing systems and applications, so keep it in mind.90003 90002 90008 Got 10/10 as a Sending score ?? 90011 Great! ✔️ what’s next? 90003 90016 6. Sending Reputation 90017 90006 90002 90008 90009 I think this is the most important factor! 90010 90011 90003 90013 90002 Now you have to know something very important, Sending Reputation is only something you can take care of if you are using your 90008 own SMTP server 90011, or if you are using an 90008 SMTP service with a Dedicated IP 90011. 90003 90002 Why? Because Sending Reputation is the 90008 Reputation of the sending IP address.90011 90003 90023 How to get a good sending reputation? 90024 90002 Short answer: 90008 Warmup 90011 your STMP Server. 90003 90542 90023 Warming Up your SMTP server 90024 90002 When you build a New SMTP Server with a new IP Address, and Before You can Start Sending Your Email Marketing Campaigns, you have to 90008 warm up your IP Address. 90011 90003 90040 What is Warming Up IP? 90041 90002 When you have a new Brand IP Address for your SMTP, this IP will have no Reputation on the internet, and ISPs (internet service providers) doest know this IP.90003 90002 So IP warmup is the practice of building Your Reputation on The Internet by gradually increasing the volume of mail sent with your IP address according to a predetermined schedule. 90003 90002 Example of warming up your server shown in the table below: 90003 90557 90558 90559 90560 Warmup Day 90561 90560 Emails To Send 90561 90564 90559 90560 1 90561 90560 18 90561 90564 90559 90560 2 90561 90560 32 90561 90564 90559 90560 3 90561 90560 56 90561 90564 90559 90560 4 90561 90560 100 90561 90564 90559 90560 5 90561 90560 178 90561 90564 90559 90560 6 90561 90560 316 90561 90564 90559 90560 7 90561 90560 562 90561 90564 90559 90560 8 90561 90560 1000 90561 90564 90613 90614 90615 IP warmup chart 90002 This Table shows a scenario if you wanna reach 1K emails per day with a good reputation.Please refer to my Warming up SMTP Guide for more details. 90003 90002 Also, you can watch my full video about Warming up here: 90003 90002
90003 90002 90008 Warmed up your server? 90011 Great ✔️ 90003 90016 7. Email List Health 90017 90002 When you are sending emails, you are sending it to a 90009 90008 target email list. 90011 90010 this email list must be 90008 healthy 90011! 90003 90002 What do we mean by a 90008 healthy email list? 90011 90003 90002 Simply, We say an Email List is Healthy, when: 90003 90122 90123 90008 All Emails Are Valid.90011 90126 90123 90008 No Spam Traps. 90011 90126 90123 90008 Complaint rate. 90011 90126 90123 90008 Active users. 90011 90126 90137 90023 1. 90008 All Emails Are Valid. 90011 (~ 0% Bounce rate) 90024 90002 If you are collecting emails through option forms on your website, ensure to enable double options so all users will verify their emails to subscribe to your lists. 90003 90002 If you are a cold email marketer, you need to validate all your emails before sending any campaign.and it’s better to use an 90008 online verification service 90011 to achieve this. 90003 90002 90008 Free Email validation? 90011 YES. you can use H-supertools free email validation services to validate your emails 100% free. 90003 90002 90008 90009 A high percentage of bounced emails like (5-10)% may destroy your reputation. 90010 90011 90003 90023 2. 90008 No Spam Traps. 90011 90024 90002 90008 Does your email list contain any spam traps !? 90011 what is a spam trap? 90003 90002 In the fight against spam, some organizations use spam traps to find and block spammers.A spam trap is an email address that’s not actively used but is actively monitored. If a spam trap receives an email, then the sender fell in the trap! because that email address never opted in to receive emails. and it’s not an active email. 90003 90002 90008 How to check for spam traps? 90011 simply by email validation. 90003 90002 Again, you can use H-supertools free email validation services to detect any spam trap in your Lists. 90003 90002 Learn more about spam traps and how to avoid in this video: 90003 90002
90003 90002 90009 90008 A high percentage of spam traps like (1-2)% may destroy your reputation.90011 90010 90003 90023 3. Complaint rate. 90024 90002 The complaint rate is a rate that shows how often your subscribers 90008 complain 90011 to mailbox providers about receiving your email and report you as spam. 90003 90002 The best way to get an almost 0% complaint rate, is to 90008 target the correct people 90011 in your emails. 90003 90002 And the second thing is to write the perfect email that simply does not look like spam! 90003 90002 As a Good Practice, when you finish writing your email copy, just send it to your email.and put your self instead of the recipient. and ask your self? 90003 90002 90008 Does the email look spammy? 90011 !! the answer will make you 90009 run the campaign 90010 90008 OR 90011 90009 change the message. 90010 90003 90002 90008 90009 A high percentage of Complaint rate like (2-3)% may destroy your reputation. 90010 90011 90003 90023 4. Active Users. 90024 90002 Another important factor that determines the health of your email list, is used activity. 90003 90002 90008 When you send an email, how many users open it? how many users click on the links? 90011 90003 90002 So as a good practice, like every 2-3 months, just delete all inactive users, because they will hurt your overall email list health.90003 90002 90008 But! 90011 90009 Maybe your emails are not reaching the inbox, so anyway, you will get no activity. so start deleting inactive users after you ensure that you followed all that is mentioned in this guide. 90010 90003 90002 90008 Your Email List is Healthy? 90011 Great ✔️ 90003 90016 8. More Tips 90017 90023 A / B Split Testing 90024 90002 A / B testing, in the context of email, is the process of sending one variation of your campaign to a subset of your subscribers and a different variation to another subset of subscribers, with the ultimate goal of working out which variation of the campaign garners the best results.90003 90002 As an example, you create two email templates, and you send the first template to 50% of your subscribers, and the other template to 50%. 90003 90002 You can Also Split Test SMTP services, Subject Lines, callouts, or anything you wanna test. 90003 90002 and according to the results, you can know what best woods for you, so you rely on in your email marketing strategies and campaigns. 90003 90768 90023 Test Before You Send! 90024 90002 Now After you ensured your system is almost perfect, the best thing to do is to test it before you send any campaign, to see how it’s performing.90003 90006 90002 I never send a campaign without testing it! 90003 90013 90002 90008 How to Test Your Campaign? 90011 90003 90002 Other than Mail-tester and getting your sending score, you need to test how your emails are really performing. so the way I prefer is to use the Inbox Tool by Gmass. 90003 90002 It will help you understand and see in live how your emails are performing by sending your email to like 19 email accounts and each secured with different security software then you will see if your email is passing spam filters or not.90003 90785 90002 This is very important. watch this video for more details: 90003 90002
90003 90016 Sum up! 90017 90002 Someone may ask if you follow all this, does it mean all my emails will 100% land in the inbox? 90003 90002 90008 unfortunately No! 90011 There is nothing 100% perfect, but we ware trying to do here is to make sure like up to 90% of our campaigns reach the inbox. 90003 90002 look at my spam folder: 90003 90800 90002 90008 Do not be shocked! 90011 yes, emails from 90008 YouTube & Google 90011 landed in my spam folder.90003 90002 This is just to show you that there is nothing 100% perfect. but following the guide as I told you will increase your inbox rate up to 90%. 90003 90023 90008 So what did we cover? 90011 90024 90122 90123 Subject Line & Message Body. (Avoid Spammy Triggers ✔️) 90126 90123 Sending Domain Status. (Check if blacklisted ✔️) 90126 90123 URL & Links. (Check if blacklisted, Avoid Affiliate Links ✔️) 90126 90123 Email Tracking. (Tracking Domain ✔️) 90126 90123 Sending Score.(SPF, DKIM, rDNS, DMARC, Message body ✔️) 90126 90123 Sending Reputation. (Warmup your server ✔️) 90126 90123 Email List Health. (Bounce, Complaint, Spam Traps, Active Users ✔️) 90126 90123 Important Tips (A / B split test, Test Before Send ✔️) 90126 90137 90002 90008 If you would like to see this article in action, check this video. 90011 90003 90002 90008 Good Luck! 90011 ❤️ 90003 90002 You can open a discussion on H-answers.com 90003.90000 How To Get Emails Delivered to Inbox and avoid spam folder 90001 90002 Written by Julia. Posted in Email Marketing 90003 90002 In one of my previous articles I’ve already touched upon the email filtering and blocking issue and talked about the reasons why the email may be blocked or filtered by ISPs. That was mostly all about the message content and list building. There are also some technical issues that may be overlooked by email marketers but play a significant role in the email delivery process.By addressing those issues, you can increase your email deliverability rate and ensure your newsletter is delivered directly to the recipient’s Inbox. 90003 90002 You probably know that the best way to send emails is through the SMTP server. You can use the SMTP server of your Internet Service Provider (ISP) and be happy with it. But many ISP now limits the number of email messages you can send per hour or day. This definitely hurts your business if you have a large contact database and need to send the message to the whole list urgently.90003 90002 With that said, if you can not use the SMTP server of your ISP because of email sending restrictions, consider the following solutions: 90003 90002 90011 1. Get your own SMTP server. 90012 The advantage is that you will be able to send as many emails as you want without any restrictions. The disadvantage is that you will need to setup the sender’s authentication records on your server yourself. 90003 90002 Email Authentication is the effort to include identifiable information into the messages so that the receiver can recognize incoming email message automatically.Email authentication helps prevent forged emails from being sent from your mail server and thus, helps reduce the amount of spam in the recipient’s Inbox. 90003 90002 So, when you get your mail server, adjust your authentication records to make sure your emails are delivered to the recipient’s Inbox. The sender’s authentication can be done in several ways such as SPF, Reverse DNS Lookup, DomainKeys, or Sender ID: 90003 90018 90019 90020 SPF (Sender Policy Framework) records 90021. SPF is an open standard created to stop forgery of From addresses.Because the majority of spam emails are sent from forged email addresses, SPF records allow the receiver’s host to verify that the email is being sent from the server it asserts it’s sent from. It’s like the email sender is telling to the receiver «I send emails from this computer only». So, if any other machine tries to send an email from the same domain, the receiver’s mail server knows the From email address is forged. SPF standard is being used by some ISPs (including several large providers such as Hotmail, Yahoo, AOL, etc.) And mail hosts. You can ask your hosting company to setup SPF records for you. Or, go to your cPanel and click on «Email Authentication». Then enable the authentication parameter you would want to apply to your emails. 90022 90023 90019 90020 Reverse DNS 90021. This is another way to authenticate the email sender to the receiver host. Reverse DNS lookup implies determining what host and domain name belong to a given IP address. If a Reverse DNS Lookup returns a «no domain associated», then the email will likely bounce to the sender, or will be deleted or filtered.To avoid Reverse DNS Lookup problems, follow these simple rules: 1) do not send emails directly from your home computer (always use an SMTP server when possible) and 2) do not send emails from a crappy shared hosting server for a small fee monthly fee. Get a solid host, better yet a VPS (virtual private server) or a dedicated server and ask your hosting company to enable Reverse DNS for you. 90022 90023 90019 90020 DKIM 90021. This is the next step to do after you setup your Reverse DNS records.According to Wikipedia «DomainKeys Identified Mail (DKIM) is an email validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain is authorized by that domain’s administrators and that the email (including attachments ) has not been modified during transport. «. In other words, DKIM authentication system checks if the email is sent from the domain it claims to be sent from. By installing DKIM, you can help your server deliver your emails directly to the recipient’s inbox.90022 90033 90002 In fact, if you have SPF records, Reverse DNS and DKIM setup, this is enough to get your email delivered to the recipient. However, you may also want to setup your Sender ID. 90003 90002 The Sender ID is an email authentication technology that validates the origin of email messages by verifying the sender’s IP address against the supposed owner of the domain the email is sent from. The Sender ID authentication algorithm addresses the problem of forging email messages headers by verifying the domain name from which the emails are sent.90003 90002 90011 2. Use the 3rd party email service. 90012 If you do not have mail server or do not have enough knowledge to properly setup your SMTP server to send your emails to the recipient’s Inbox, consider using the 3rd party email service provider. We recommend the following: 90003 90018 90019 90020 Amazon SES. 90021 Amazon SES is probably the cheapest email sending service. They charged only $ 1 per 10 000 messages. You can use GlockApps Bounce Monitor for bounced emails management.90022 90023 90019 90020 SMTP.com. 90021 SMTP.com provides the highest performance in sending emails and ensures inbox delivery for your critical messages while protecting your IP reputation. SMTP.com establishes Feedback Loops (FBL), DomainKeys / DKIM signing, SPF and manages ISP Relationships (including Whitelist, Greylist, and Blacklist resolution) for you. They have a variety of service plans that address the diverse needs of users ranging from small businesses to large corporations who require higher service levels and support.90022 90033 90002 The steps listed above will help, but they still may not be enough. There are a few more things you can do to build your email sender reputation and improve your email campaign performance: 90003 90018 90019 90020 Check your mail server’s IP address against DNS based blacklists 90021 every few email campaigns. You can use the G-Lock Apps delivery and spam testing tools to see your inbox placement, spam scores, authentication issues, daily blacklist monitoring to check if your server’s IP address is blacklisted and get summary email alerts.If it is, there is nothing wrong with emailing to the admins of those DNSBL sites and ask them how you can be removed from the blacklist. 90022 90023 90019 90020 Sign up at email deliverability services 90021. These services work as whitelists and ensure the email delivery to the recipient. When you sign up, your server’s IP address is included into their database. The ISPs check those databases, and if your IP is found there, your email is delivered. Only note that the email deliverability services are not free.They charge a monthly fee or the fee is based on the quantity of sent emails. 90022 90023 90019 90020 Whitelist your server with ISPs 90021. Large ISPs have a procedure you can follow to facilitate the delivery of your email messages directly to the subscriber’s Inbox and not to the bulk email folder. The bad thing is that the ISP may not whitelist you if you are using a shared mail server. Even the host owning the mail server may come into troubles with getting the server whitelisted if shared accounts are in use.The experience shows that to send the emails as reliably as possible, email marketers should use a dedicated mail server and implement all the steps I described above. And the final thing to do is to follow the ISP whitelisting procedure. There is also a concern about the quantity of emails sent at a time. ISPs tend to meter incoming emails and accept only a certain number of messages per hour. Gone are the days when it was possible to continuously blast thousands of messages. Now the emails should be metered to leak over time.90022 90023 90019 90020 Signup for Feedback Loop programs with ISPs 90021. Those are free programs provided by major ISPs to help email senders improve the delivery of email messages to their recipients. When a user receives a message from a sender enrolled in the Feedback Loop program and clicks on the Report Spam button on the message instead of clicking on your unsubscribe link, a feedback report for each spam complaint is sent to the email sender. Why is it useful? It lets you know there is something wrong with your email (off topic, unreadable, etc.) So that one of your subscribers clicked the spam button on it. A spam complaint is a valid reason for you to immediately remove that person from your list. Remember, by clicking on the «Report Spam» button the recipient does not unsubscribe. They will still receive your emails until you manually unsubscribe them. So, to avoid more spam complaints in the future, you’ll want to remove them immediately. 90022 90002 90020 What you’ll need in order to register for email feedback loops: 90021 90003 90018 90019 Access to accounts on your domain: abuse @ or postmaster @ 90022 90019 IP addresses that you want to receive feedback loop emails for 90022 90033 90085 Email Feedback Loop Forms you can fill out online 90086 90002 90020 AOL Feedback Loop — 90021 This page will give you access to the email feedback loop form 90020.90021 Read more about their application information, amongst other requirements and info which is all very important too. 90003 90002 90020 Comcast Feedback Loop 90021 — A very simple form from Comcast.net that includes an informative «terms of service» agreement and privacy policy. 90003 90002 90020 Cox Feedback Loop 90021 — Another quick form, provided by ReturnPath. 90003 90002 90020 Bluetie Feedback Loop 90021 — BlueTie offers a feedback loop service, operated by Return Path, free of charge, to parties sending large amounts of mail to BlueTie members.90003 90002 90020 MSN / Live Feedback Loop 90021 — This Junk Email Reporting Program (JMRPP) encourages large senders to remove unwanted recipients from their email list. Click to read instructions on how to get accepted into the program. 90003 90002 90020 United Online Feedback Loop 90021 — This lengthy application form also acts as a white list request. You may need to consult your Email Service Provider or IT team to get the information needed for this form. 90003 90002 90020 USA.net Feedback Loop 90021 — Another simple form that also gives you access to existing feedback loops, also run by ReturnPath.90003 90002 90020 Yahoo! Feedback Loop Form 90021 — Yahoo! offers a Complaint Feedback Loop service, free of charge, but you need to log in first. 90003 90002 90020 Rackspace Feedback Loop 90021 — Simple form, run by ReturnPath. 90003 90085 Email Feedback Loop Forms you can fill out through email 90086 90002 90020 Common requirements for application: 90021 90003 90018 90019 your IP range 90022 90019 your domains 90022 90019 your network’s contact information: name, contact email and phone 90022 90019 the e -mail to which the FBL will be sent 90139 90022 90033 90002 90020 Charter Feedback Loop 90021 — (unblock @ charter.net) Charter does not have an official feedback loop, but they do have very strict spam policies. If your message is flagged as spam, you’ll get a notification automatically with a «550 [MESSAGE ID] Message identified as SPAM» message. From there, you can re-send (not forward) the original message with your plea to be unblocked to [email protected]. 90003 90002 90020 Earthlink Feedback Loop — (90021 [email protected]) Use the information list above to determine what to send to this email address.90003 90002 90020 Excite Feedback Loop: 90021 ([email protected] and [email protected]) Use both of these email addresses, because as of June 2008, Excite moved over to BlueTie. Use the information list above to determine what information to send to these email addresses. 90003 90002 90020 Gmail Feedback Loop 90021 — Just as a note, Gmail does not accept white listing requests nor do they provide feedback loops. Last year they did enact a type of feedback loop, but it’s only available to your email service provider.They use contact lists plus extensive filters to determine what gets delivered to an inbox. They do have a bulk sender contact form however, if you feel that some of your messages are incorrectly marked as spam. 90003 90002 90020 Verizon Feedback Loop 90021 — Verizon does not have a feedback loop, but they do offer a whitelist form. 90003 90019 90020 Do not change your mail server’s IP address without any evident reason for it 90021. Some ISPs are more cautious to new IP addresses and restrict the amount of emails that can be sent from a new IP address.90022 90023 90019 90020 Do not change your «From» email address without need 90021. The recipients have already used to your From field and probably added your From email address to their whitelists. Sending from a new email address may make them think it is spam and hit «Report Spam» button or just delete your email message. If you are forced to change your From email address, consider sending a short notification to your subscribers before the change takes place. This way, they can update your records in their address books or whitelists and your future emails will more likely to be received in the Inbox.90022 90023 90019 90020 Ask subscribers to whitelist your email address 90021. It’s better if you include into your welcome message the instructions how to whitelist you in order the recipient receives your regular HTML email newsletters into the Inbox. If you’re looking for an easy way to build your own mailing list, this subscription plugin for WordPress is exactly what you need. Using this plugin you can place the signup form at the side bar on your WordPress blog and let people subscribe to your newsletter using the confirmed opt-in method.The plugin automatically sends the welcome email new subscribers proving them with the instructions how to whitelist your email address. The subscribers will be saved to your internal WordPress database. You will be able to create and email newsletters to your list directly from WordPress, or export the subscribers for using the list your in-house hybrid email marketing software. 90022 90033 90002 To conclude, keep in mind that nowadays the sender’s reputation question is timely as never before.It’s easy to fool anti-spam filters using some tricks but it’s not easy to restore your good name. Your email sender’s reputation determines the success of your mailings so put your efforts to create a good picture of yourself. 90003 90179 Related: 90180 90018 90019 How to Track Emails 90002 You can use G-Lock Analytics service to track your emails so you know if they were opened and read. Email blast tracking reports are presented in the textual and graphical format. You can also view the geographical localization of unique opens of your email message.With … 90003 90022 90019 Boost Email Deliverability to the Recipient’s Inbox 90002 When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process … 90003 90022 90019 How to Send Marketing Emails 90002 You can send marketing emails directly from your computer using EasyMail7 email newsletter system without expensive monthly payments for email service providers.Just follow these simple steps: 1. Download and install EasyMail7 2. Create an Outgoing Mail Account in EasyMail7 and enter your sender information … 90003 90022 90033 90002 Tags: How To Get Emails Delivered 90003.90000 How to Get Your Emails Delivered to the Gmail Primary Tab Easily 90001 90002 90003 This is a guest post by Zoran Orak, a renowned email marketing consultant, who will help you to understand better if your emails will end up in the promotion tab or the primary inbox in Gmail. 90004 90005 90002 90003 I — Roland, Chief Chamaileon — would only like to add that I usually mark as SPAM or delete any promotional emails which get trickily into my primary inbox. So if your email is genuinely a promotion, just let it stay in the promotion tab to avoid pissing off those who prefer to get only really important emails into their primary inbox.90004 90005 90002 90003 With Chamaileon we help you to create HTML-heavy, stylish, responsive HTML emails. If you would like to create outstanding email designs, subscribe as a beta tester now and get early access to our software once it’s launched. 90004 90005 90002 90003 Let me hand the mic to Zoran now. 90004 90005 90002 Why do some emails end up in the promotion tab, while others get right into your inbox? 90005 90002 Why would you care anyway? 90005 90002 If you do not know yet, the tab where your email lands make a pretty big impact on your Gmail open rates.And since Gmail is the most popular client right now, there is a good chance that the majority of your list is using Gmail. 90005 90002 That’s why you should care. 90005 90002 Emails that arrive in the primary inbox send a notification to the user’s phone. Emails that arrive in the promotion tab go silent. 90005 90002 The primary inbox is a more personal environment, while the promotion tab has loads of noise. Basically, if you want your email to be read inside the promotion tab, the user has to decide to switch to that tab.And then, your email has to stand out among a bunch of other promotional emails. And let’s be honest, they all scream for attention; that’s their goal, after all. 90005 90002 So I got curious: What can I do to increase chances of that email landing in the primary tab instead of the promotion tab? 90005 90002 Here is what people on the interwebz are saying; there’s lots of the same advice everywhere: 90005 90034 What are some factors that affect primary tab placement? 90035 90036 90037 90038 Do not sell 90039 — Logically, if you are selling in your email, it’s promotional; I can not argue much here.90040 90037 90038 Authenticate your domain with DKIM and SPF records 90039 — If it’s not set, you’ll usually see something like «via service provider» next to the sender’s name in email clients. Check this out for more info. Doing this might be a good idea to make your emails look more genuine and increase deliverability, but I do not think it actually impacts Gmail’s primary tab placement that much. 90040 90037 90038 Greet recipients by name 90039 — The reason for this is that it makes the email more personal.Meh! Not really that important in my opinion and certainly does not mean that the email is coming from a real person just because it addressed you by name. 90040 90037 90038 Have no more than one link in the email 90039 — what they are saying here is that personal emails usually do not have a lot of links. I do not know about you, but I do tend to send loads of links sometimes in my regular emails. 90040 90037 90038 Do not include pictures 90039 — Because real people do not send a lot of images in emails.90040 90037 90038 Do not use RSS campaigns 90039 — I’m not sure about this one either. Once the content is generated through your email platform, it’s just regular text and links; there’s no way I can tell if this was RSS-generated or not, other than using my keen observation skills, which Gmail certainly does not have. 90040 90037 90038 Keep the email short 90039 — This might be good practice, might not. It just depends on the way you communicate with your subscribers; it does not really tell if the email is promotional or not.We, humans, send long emails too. 90040 90037 90038 Do not use heavy HTML 90039 — They might be on to something here; we have lots of code behind this one which Gmail can easily detect. Learn more about light and heavy differences here. 90040 90069 90034 Let the testing begin 90035 90002 If we want to know what really triggers Gmail sending an email to the promotional tab instead of primary, we have to do some testing. For this test I used MailChimp, and I’ll explain why. 90005 90002 It’s the most popular email marketing platform, so Gmail and other email clients are well familiar with emails coming from that platform.They are always promotional by type, so I believe they will be the best indicator of what triggers Gmail tab placement. We’re playing this on hard mode. 90005 90076 Heavy HTML email 90077 90002 I’ll start with this format, as it’s probably the biggest indicator that the email is promotional. I created a very simple HTML email, with Mailchimp’s default template. Nothing too fancy, just an image and some text in a basic template. Where did it end up? 90005 90002 90005 90002 BAM! Right in the promotional tab.Here is what the email looked like: 90005 90002 90005 90002 OK, that was expected, to be honest. Most of the promotional emails are HTML heavy. Let’s try removing the image to confirm it’s more about the code than about the image. 90005 90002 90005 90002 Still hitting the promo tab. This is the email: 90005 90002 90005 90002 Also, notice how Gmail has marked my emails as important (with that yellow arrow thingy in the inbox), but they were still sent to the promotional tab. 90005 90002 Doing any other variations to this email type would be pointless since this was the starting point for heavy HTML email.If these did not end up in the primary tab, adding more «promo type» content definitely would not help. 90005 90076 Light HTML email 90077 90002 Even without many other variables, HTML-heavy email ended up in the promotional tab. You can notice I did not do DKIM and SPF authentication (by that «via» in the from name), but I’ll prove to you that it would not really matter. 90005 90002 So let’s move on with light HTML email. I’ll start with a simple message and move on from there. 90005 90002 One note here: when I say light HTML, I’m referring to something that people usually like to call plain text emails.They do look like text emails, but your text and links are still formatted through HTML and CSS elements, so calling them plain text would not be right. I talk about these more and how they go vs. heavy HTML in this post. 90005 90002 I sent a very simple email, and as I expected, it ended up in primary tab. 90005 90002 90005 90002 90005 90002 No links, no images … easy mode. 90005 90002 Also take note that even though I have not authenticated my domain, the email still landed in the primary tab.We can cross that variable out entirely, as it’s not something that would affect the inbox placement. 90005 90002 What would happen if I changed the content of the email? What if I made the subject line more sales, and added some price signals and a stylized link? All these elements are usually found in your typical promo email. 90005 90002 90005 90002 Still in primary tab! Here are the contents of the email: 90005 90002 90005 90002 OK, so we had salesy subject line, we had some more HTML elements in the email — like bullet points — and we had a stylized link.90005 90002 I even left Mailchimp’s badge in all the emails. If that does not give away that the email is sent from an email marketing platform used for promotional emails, I do not know what does! 90005 90002 Let’s try adding some images to our email and move forward from there. Will it land in the promotional tab? 90005 90002 90005 90002 Still in the primary tab. 90005 90002 90005 90002 Multiple links? Check. 90137 Multiple images? Check. 90005 90002 The only thing we’re missing is the price inside the email.I left it out on purpose here because I wanted to make sure that adding images is not something that would affect email placement. Links are common in everyday emails, so I considered them safe. 90005 90002 So if I add a price in there, will it make any difference? 90005 90002 90005 90002 Oh yes, it will! 90005 90002 90005 90002 Once I added in the price tag, along with links and an image, the email was placed in the promotion tab. 90005 90002 Oh Gmail, you are pretty smart. 90005 90002 90154 90154 90005 90002 One last thing that made me curious was: would using RSS-generated content really tell Gmail that the email is promotional? I do not know, but to me, and to the email that lands in the inbox, that’s just regular content.There is no special code in there that says: «Hey, I’m RSS-generated!» 90005 90002 So I added in some MailChimp merge tags for automatic RSS content, just to be sure we have that covered. Here is what happened with my email. 90005 90002 90005 90002 90005 90002 So we’ve got that covered too. It does not matter if it’s RSS generated or not; when the email is generated, it’s just a regular email like any else. It’s not something that will affect where your email lands. 90005 90076 What about all other guru advice? 90077 90002 I’m not even going to go over the amount of text in email or greeting recipient by name.I’ve received walls of text in my primary inbox, and it does not really matter. 90005 90002 The length of an email does not even have a best practice rule. 90005 90002 Some will say keep the email short because people do not have time and so on. 90005 90002 Well guess what? If the content in the email is valuable, and I can not find that content on the website, I sure as hell will read it in my email, even if it’s 3000+ words. 90005 90002 Some people even prefer reading stuff in email, everyone is different and so is your audience.It’s up to you to find out what length fits best for your email content and your list. 90005 90002 Greeting someone by name might be a good practice and adds a little more human feel to it, but that’s it. It’s not going to make or break your email tab placement or even deliverability as such. And to be serious, personalization is a lot more than just first name. 90005 90034 Conclusion 90035 90002 How smart is Gmail tab filter? 90005 90002 It turns out it’s pretty smart; most of the promotional emails have those critical elements we saw in testing, and we can say it’s doing a good job recognizing which are which.90005 90002 90038 To summarize, here are the things that really have an impact on Gmail primary tab placement: 90039 90005 90036 90037 Heavy HTML email (usually no matter what kind of content is inside) 90040 90037 Combination of images, links, and price tags 90040 90069 90002 That’s about it. If your email looks like it’s selling something, you can be sure it will most likely be placed in promotion tab. 90005 90002 What can you do to have a promotional email, but still increase chances to land in the primary tab? 90005 90002 Get creative and try different things.You can always send yourself a test email, or to multiple emails around the office and see where it will land. Try changing some of these variables and see what works and what does not for you. 90005 90002 If you are running a big sale, try creating a simple email message with a link leading to a sales page on your website. This would work best for industries where there is a single service / product. 90005 90002 Run A / B tests against an email with prices and images and see how your subscribers react.Do they really need images and prices to be enticed to click through or are they already familiar with your products and know that they’ll get a great deal? 90005 90002 This is why you need to do those tests, so you are not blindly doing things, but have real hard data to back it up. 90005 90076 Knowing all of this, what can you do? 90077 90002 You understand now which variables have a real impact on Gmail tab placement. 90005 90002 But how can you find a perfect balance? 90005 90002 Can you have both nice looking emails with visuals and good open rates (no matter the tab placement)? 90005 90002 Yes, you can.90005 90002 But it involves a lot of work (which is really just doing good email marketing). 90005 90002 Make damn sure that every email you send has real value for your subscribers and be consistent with your sending days. 90005 90002 I can not emphasize this enough, and so many are failing at this, either because of lack of time or not really understanding what is important. 90005 90002 Because if your emails are valuable, even if they are looking all fancy and end up in promotion tab, your subscribers will be eager to receive them.Do not just sell, sell, sell. Switch into give, give, give mode. Build that relationship all the time! 90005 90002 And be consistent! 90005 90002 When your subscribers know the usual days your emails arrive (and you get that through consistency), even if it ends up in promotion tab, they’ll make that decision and look for it in there. 90005 90002 That leads me to one more important thing that I could not really test out, which is the holy grail of good email marketing. 90005 90002 User engagement.90005 90002 Every Gmail user will have different interactions with your email, and Gmail’s filter will take that into account when deciding where the email should be placed. It has those general rules we found through testing, but they can be overridden through user interaction. 90005 90002 So once again, the emphasis is on: 90005 90036 90037 Creating as much value as you can in your emails 90040 90037 Being consistent with your send times 90040 90037 Working on engagement with your subscribers 90040 90069 90002 Doing that, you’ll get to keep having nice looking, on-brand emails and still have good open rates.90005 90002 Because email is about building a relationship with your subscribers, and that’s what matters the most. 90005.