Все очень просто — это так называемые «барыги» с секондхендов. Наверняка, вы говорите про тех парней, у которых на стене можно заметить объявления в стиле «Сегодня обнова, инфа за репост, продажи до обновы нет» (позже я переведу ее значение). Суть в том, что на Украине в секондхенды завозят множество вещей с европейских секондхендов, где есть много ношеной брендовой (и не всегда аутентичной) одежды. «Барыги» (они себя так и называют) идут на завозы в секондхенды где стараются выцепить вещь с лейблом бренда, который сейчас особо популярен, чтобы потом перепродать его в интернете. Доходит до безумия, что люди толпами стоят у входа в секондхенд в ожидании открытия его дверей, а потом сломя голову бегут разбирать одежду, ведь кто первый, тот и в выигрыше. 

https://youtube.com/watch?v=Q3iFoiAo_o8%3Fwmode%3Dopaque

Выше вы можете наблюдать то, что происходит на так называемых «завозах». И это еще безобидное, ведь в интернете есть множество роликов, где люди просто выламывают двери, спотыкаются об опрокинутые шкафы, стараясь добежать до стойки с обуви.

Какая им с этого выгода? Все просто — вещи в секондхендах продаются на развес, то есть вы платите за то, сколько весит ваша покупка, а не за конкретную модель. Потом «барыги» уже продают одежду со своей наценкой, увеличивая цену покупки в несколько раз. Порой свой, так называемый, «улов» они выкладывают в специальную группу вконтакте (но не буду ее рекламировать), хвастаясь перед остальными «барыгами» тем, что они сегодня успели ухватить на завозе.

Дак что же значит фраза «Сегодня обнова, инфа за репост, продажи до обновы нет»? Обнова это обновление товара на странице «барыги», которую он собирает за несколько заходов на завоз, ведь чем «жирнее  обнова» (я использую сленг барыг), тем она ценнее в глазах покупателя. Инфа это информация о цене, размерах и тд. А зачем им нужен репост? Это такой элемент маркетинга — чтобы купить вещь и узнать информацию о ней, покупатель должен поделиться постом с «обновой» со своими друзьями, таким образом об «обнове» узнает еще больше людей. Таким образом, в переводе с языка «барыг», данная фраза обозначает: «Сегодня будет обновление товара, информация о цене и размерах предоставляется только для тех, кто поделится данной записью со своими друзьями и подписчиками. Продажа до обновления ассортимента не предусмотрена».

Европейские бренды одежды / Школа Шопинга

На данный момент в России представлены практически все известные в мире бренды, как сегмента масс-маркет, так и более дорогие. Выбор огромен, но зачастую хочется чего-то большего. Безусловно, Zara или H&M – это великое открытие человечества, предлагающее нам немало хорошей одежды по разумной цене, но в мире есть еще множество не столь раскрученных брендов, заслуживающих не меньшего внимания.

В этой статье я хочу познакомить вас с несколькими очень интересными, на мой взгляд, европейскими марками. Многие из них уже широко известны в Европе, некоторые даже частично представлены в России в различных шоу-румах. А некоторые пока до нашей страны не добрались, но если вы отправляетесь на шопинг за границу, обязательно к ним присмотритесь.

Европейские бренды одежды

Comptoir des Cottoniers

 Французский бренд, предлагающий одежду отличного качества. В коллекциях обычно не так много вещей, зато все из натуральных материалов.

Много хороших базовых вещей (джемперов, юбок, рубашек) нейтральной цветовой гаммы, но встречаются и вещи интересных расцветок. Цены довольно демократичные и начинаются от 30-40 евро.

Pimkie

Это французский бренд демократичной молодежной одежды. Своеобразная Zara по-французски. Многие француженки, желающие одеваться модно и разнообразно, но при этом не имеющие возможности тратить на это большие деньги, выбирают именно этот бренд.

Качество одежды вполне соответствует цене, зато за небольшие деньги можно одеться с ног до головы. Цены начинаются от 20 евро за границей.

В Москве бренд представлен. Цены несколько выше, чем в Европе.

Laltramoda

Хорошо известный в Европе итальянский бренд, производящий качественную одежду по разумным ценам. В ассортименте представлены женственные платья, качественные свитера, брюки и верхняя одежда самых разных расцветок.

Итальянки любят Laltramoda, потому что в одежде из этого магазина они могут отправиться и на работу, и на свидание и на прогулку с детьми.

Compagnia Italiana

Бренд от основателей Laltramoda, но рассчитанный на более молодежную аудиторию. Частично представлен в России, но за полноценным выбором и адекватной ценой все же стоит отправиться в Италию. Бренд предлагает одежду в средней ценовой категории.

Love

Известный английский бренд, еще не добравшийся до России (отдельные вещи можно найти в некоторых шоу-румах). Предлагает модную одежду интересного кроя, ярких расцветок, делая ставку на молодость, романтику и озорство. Среди поклонников бренда множество популярных фешн-блогеров и просто модниц по всему миру.

Цены вполне демократичные, начинаются от 30-40 евро.

Compagnia Fantastica

 Молодой испанский бренд, выпускающий модную, яркую и ироничную одежду для девушек. Небольшое количество вещей данного бренда представлено в московской сети Podium Market. Марка делает упор на интересные принты и декор, поэтому базовых вещей в этом магазине вы не найдете. Зато если хотите купить что-то забавное и ультрамодное – здесь есть из чего выбрать.

Цены также радуют глаз и начинаются (в Европе) от 20 евро.

Claudie Pierlot

 Известный французский бренд, представленный в России в сети Podium Market. У марки те же владельцы, что и у магазинов Sandro и Maje. В основном представлены женственные вещи с элементами романтичного и кэжуал стиля. Струящиеся ткани, хороший трикотаж, интересный декор – за это марку любят парижанки. Цены средние и начинаются от 70-80 евро.

& Other Stories 

Европейский бренд в сегменте масс-маркет, предлагающий более качественные вещи, нежели Zara или H&M. Особо качественной у этого бренда получается обувь (из натуральной кожи) с достаточной удобной колодкой.  Магазин прославился на различных коллаборациях с модными дизайнерами и медийными персонажами. Делает ставку на последние модные тенденции и самые трендовые и необычные вещи. Также внимания заслуживает хорошо выполненная и интересная по дизайну бижутерия. Цены немного выше, чем в H&M, но все равно демократичные, начинаются от 50 евро (одежда) или 20 евро (аксессуары).

COS

Еще один дочерний бренд H&M, в разы выигрывающий у старшего брата по качеству. В одежде сделан упор на минимализм и прямой крой без излишних деталей. Однако одежда действительно качественно пошита и хорошо садится практически на любую фигуру. Хороший выбор верхней одежды. Также обратите внимание на бижутерию, она здесь очень креативная и понравится далеко не всем, но отлично вписывается в общую концепцию минимализма.

Цены за самые базовые модели стартуют от 30 евро.

Twin-Set

В Москве на данный момент есть несколько бутиков этого бренда, однако в них представлена только первая линия бренда (а их 3). Помимо этого цены на эту марку в России намного выше, чем в Италии. Бренд выпускает женскую одежду, делая упор на романтичные образы в городском богемном стиле. Много шифона, пайеток, интересных деталей, совмещения фактур. Также есть отдельная линия, предлагающая в основном одежду для вечеринок и мероприятий, и линия jeans, делающая упор на удобство и женственный кэжуал. Цены средние, и начинаются от 50 евро.

Безусловно, это лишь малая часть интересных брендов из Европы, в которые вы можете заглянуть, отправляясь на шопинг за границу. Составляйте свой маршрут так, чтобы обязательно осталось время на поиск чего-то нового. Ведь приятные открытия всегда очень вдохновляют. 😉

90000 18 High-Quality Clothing Brands That Are Affordable 90001 90002 I love to buy clothes. My wardrobe is full of purchases; some of which I wear and others which have been lost at the back and not put on for years. Why do I still have them? Well, there is a chance that I will wear it at some point, right? The other reason is that the clothes last. 90003 90002 That’s right; when I buy clothes, I buy them with the intention of keeping them for a long time. Sure, it costs a little bit more to purchase high-quality clothing, but I can not tell you how much money I have saved over the years by not having to replace clothes.Durability matters when it comes to a lot of things but none more so that clothes. We wear them all of the time, we like how they look, and we want them to last. So, how do we make that happen? 90003 90006 How To Find Quality Clothing Brands At Affordable Prices? 90007 90002 There is no point in going out and just buying whatever you see. Of course, if you see a great bargain, then feel free to buy it. If you know what you need, then you know what to look for. 90003 90002 The other bit of research that you can do is to look for high-quality brands.There are many brands out there which are fashionable and durable, but often cost a lot of money. If you know which brands to look out for, then you can get yourself a bargain when you are at thrift stores. Some of my longest-lasting pieces of clothing are ones which come to me already used. 90003 90002 eBay is another great place to look. 90003 90014 Take Your Time And Wait For The Discounts 90015 90002 Getting the right clothes is a process, and you should be prepared for it to take time. Remember, the clothes are going to last you for a long time, so there is no real rush to get them.It is easy to go into a high-end store and buy their clothes in bulk but who has the money to actually do that. If you want quality on a budget, then go slow. 90003 90002 This is not to say that you should not spend some money on clothing which you love. If you find a piece and fall in love with it, and you can afford it, then why not treat yourself to it. 90003 90020 90002 And, if you are patient, then many stores have regular sales, seasonal promotions, and discounts, so you can find lots of high-quality items at a low cost too.90003 90023 90002 via GIPHY 90003 90014 How To Recognize Quality? 90015 90002 You come across a piece, and it looks amazing, but is it actually durable? Some brands you will recognize for their quality, but some you will discover and know nothing about. Grab your phone and see what you can find out. 90003 90002 Another other option is to look at the piece of clothing. Is the material high-quality and built to last? Are the seams stitched securely? Is the thread tight? How are the hems? Are buttons secured? Is there some amazing detail? You can often recognize a high-quality piece of clothing by the look alone.If you think that it is durable, then trust yourself and buy it. 90003 90002 If you want to become an expert at recognizing high-quality clothing, then I highly recommend that you watch this in-depth video by Zoe (who is a fashion designer and university fashion teacher). It’s the best video that I’ve found about spotting quality clothing. 90003 90002 You might also want to check out this video from Bright Side, where they show you how to recognize low-quality clothing. 90003 90014 Check The Competition 90015 90002 If you are having trouble spotting long-lasting and high-quality products, then visit a store where you know that the products are just that.Go to a high-end boutique and look at their clothing. Try it on and see how it feels. You will notice a stark difference between quality clothing and regular. 90003 90002 Use that knowledge to check the look and feel of any garments which you find in any other stores. Once you know what quality feels like, you will be able to find it wherever you go. 90003 90002 Use our simple tips, and you can find high-quality clothing on a budget. So, now that you know what to look for, where should you look? 90003 90002 Here are my favorite retailers for affordable and durable clothing, for women and men.90003 90006 9 High-Quality & Affordable Clothing Brands For Women 90007 90002 There are some amazing brands out there for women, and a wise choice can leave you with fantastic clothes that will last you a lifetime. The following brands not only have a reputation for quality, but they are as stylish as they come. 90003 90014 1. Everlane 90015 90052 Credit: Everlane 90002 Everlane benefits from being an ethical clothing brand, along with a high-quality and affordable one. Now, the prices are not the cheapest out there, but you know that you are getting clothing which is going to last and which is ethically made.90003 90002 They sell men’s and women’s clothing, and their clothes are stylish and practical. They have everything from classic t-shirts to evening dresses. Whether you want something casual or you want to dress up for an event, Everlane has something for you. 90003 90014 2. thredUp 90015 90059 Credit: thredUp 90002 thredUp is great. Have you ever wanted to check out the clothing in a thrift store without having to leave the comfort of your couch? Well, you can with this online store. Now, think of this store as an upcycling store more than a thrift store.You are going to get quality here, due to it being curated, and you are going to pay a little more because of that. 90003 90002 They have everything from dresses and bags to t-shirts and pants, and you can get all of this at up to 90% of the original prices. You are getting quality pieces which have been hand-picked — lots of quality at low, low prices. 90003 90014 3. Alternative Apparel 90015 90066 Credit: Alternative Apparel 90002 Alternative Apparel is a sustainable and eco-friendly company who are known for using non-toxic dyes and fair labor.They are a great place to look for all you bargain hunters out there and have everything from formal wear to loungewear to bags and accessories. 90003 90002 This company is great. They try to use recycled materials as much as possible and ensure that their employees get a fair, living wage. They promote safe working conditions while still creating clothing which is stylish and affordable. They are especially great at creating casual wear. 90003 90014 4. Kotn 90015 90073 Credit: Kotn 90002 Kotn is a clothing brand which creates clothes for both men and women, using incredibly soft Egyptian cotton to do so.They are committed to creating comfortable, affordable, and fashionable clothes in a safe and fair environment. 90003 90002 They work directly with the cotton farmers to ensure that they are paying a fair price, and are actively promoting a switch to organic practices. When you buy from them, you know that you are helping the world out a little bit. 90003 90002 The amazing thing about this company is that their clothes feel amazing. Not only is Egyptian cotton extremely soft but it is breathable too.Each piece is created with quality in mind, and you will have a feel and fit like no other. They have some basic items, like classic tees and sweatshirts, which are stylish and affordable. 90003 90014 5. Outdoor Voices 90015 90082 Credit: Outdoor Voices 90002 Outdoor Voices is a company which specializes in activewear. They want to get people outside and doing something active. They are also a company which specializes in recycled materials and ethical production. They have the drive to find sustainable fabrics which can hold up to the most vigorous exercise.90003 90002 With active clothing for men and women and fabrics like recycled polyester and sustainably-produced Merino wool, there really is something for everyone. The products are durable, affordable, stylish, and will help you to exercise. You really do not have an excuse anymore. 90003 90002 Quality clothing is out there, and you no longer have to pay an arm and a leg for it. Take the time to know what you want, shop around, and find the perfect new wardrobe. 90003 90014 6. Tradlands 90015 90091 Credit: Tradlands 90002 Durable clothing will have you wanting to wear the clothes at all times, and that is a focus for Tradlands.They have created a range that is accessible and can be worn with anything. 90003 90002 You will want to wear their clothes everywhere, and the style of them makes that possible. The clothing is timeless, high-quality, effortless, and exciting. 90003 90002 They like to practice what they preach, and ethical working practices mean that they pay their workers a fair and livable wage. They love to create beautiful clothing, but they have made a commitment not to take advantage of the people on the way there.90003 90014 7. Amour Vert 90015 90100 Credit: Amour Vert 90002 High-quality clothing does not need to come at the expense of everything else. Armour Vert is another brand that cares for the environment as they create exciting and thoughtful pieces. Every time that you purchase an item of clothing from Armour Vert, they will plant a tree in North America. That sentiment has planted over 220,000 trees to date. 90003 90002 And, those trees are going to continue to be planted for the clothes are some of the best out there.The clothes have the look and feel of high-end pieces while discarding the high price tag that usually follows. Everyone can buy from this collection. 90003 90002 Along with planting trees, they produce their clothing in limited runs, sticking to high-production standards, and focusing on waste elimination. This cuts their carbon footprint without sacrificing quality. 90003 90014 8. Able 90015 90109 Credit: Able 90002 Want to put an end to generational poverty? Well, buying from Able may not solve that problem, but it is a good start.The brand has a focus on bringing economic opportunity to everyone, specifically women, and wants a world where people are actually able to provide for themselves. 90003 90002 Able create their amazing range by paying a fair wage to women from all around the world. The ethical brand employs and empowers women, as a solution for ending poverty, all while focusing on quality and style. 90003 90002 With investments in training, education, and empowerment, they aim to break the cycle of poverty while creating clothing that you will be excited to wear.90003 90014 9. People Tree 90015 90118 Credit: People Tree 90002 People Tree are known as pioneers in the UK fashion market. They were one of the first brands to heavily promote and feature fair trade clothing. They have a strong focus on being an eco-friendly company that use organic fabrics. 90003 90002 As with everyone on this list, that focus on sustainability has not come at the expense of quality and style. These garments are beautiful and are built to last. The organic cottons and responsible wools, among other amazing fabrics, feel great, and are durable.They also strip back the production process to showcase their traditional artisans. A lot is done by hand, including weaving, knitting, embroidery, and printing. 90003 90006 9 High-Quality & Affordable Clothing Brands For Men 90007 90002 The world of men’s fashion has grown a lot in recent years, and the typical man is becoming savvier towards style, longevity, and sustainability. By seeking out the best of the best, you can become a style icon and stay one. Here are some of the best brands for doing just that.90003 90014 1. Uniqlo 90015 90129 Credit: Uniqlo 90002 If you want affordability, then you have come to the right place. They are competitive with price when compared to most budget high-street brands, but the similarities end there. Where you will often find that high-street affordability is disposable, the clothing from Uniqlo is built to last. 90003 90002 With a range of clothing that stretches from shirts to shoes, there is something for every dapper gentleman out there. The styles are timeless, keeping you fashionable for the foreseeable future.90003 90014 2. United By Blue 90015 90136 Credit: United By Blue 90002 United By Blue is a certified B Corp, which means that they strive to balance purpose and profits. They are an outdoor brand, and their main focus is on the great outdoors. They create amazing pieces of clothing that are rugged enough for the wilderness, while also doing all that they can to protect nature and the planet. 90003 90002 When you buy a piece of clothing from United By Blue, they will remove a pound of trash from the world’s waterways and oceans.You will have satisfaction just wearing the garments, but you get so much more than just that. The clothing is rugged and durable and will resist constant stretching, a must-have for an active lifestyle. 90003 90014 3. Everlane 90015 90143 Credit: Everlane 90002 If you are looking to upgrade your style, then Everlane is the place to go. The best part is that it will not break to the bank. 90003 90002 Everlane is a brand that is easy on the wallet while offering elegant clothing for the discerning gentleman.They are the perfect brand for creating your casual work outfit, with multiple options to combine styles and layers, and each piece is easy to wear. 90003 90002 With a real focus on ethics, the worldwide factories strive for streamlined production and low costs without withholding a living wage from employees, and the savings are passed on to you. 90003 90014 4. Pact 90015 90152 Credit: Pact 90002 From an idea that blossomed in Boulder, Colorado, Pact is a basic clothing company with a focus on price, comfort, and fair trade.90003 90002 The real win from this company is in the comfort. 100% organic cotton is used in many of the garments, and that brings unbelievable comfort to you. If you happen to be looking for undergarments, then we can not recommend Pact enough. 90003 90002 That goes for all of their clothing, and they have proven that comfort and style can go hand in hand. Add in some Fair Trade-certified factories, and the comfort that you will feel is in more than just the feel of the clothing. 90003 90014 5.Bluer Denim 90015 90161 Credit: Bluer Denim 90002 If you love denim, then you are going to love Bluer Denim. 90003 90002 They are a company with a sole focus on jeans, and that has allowed them to perfect their trade. The jeans are created entirely in the USA, with design in Portland, cotton from Georgia, and milling in North Carolina. They are then manufactured in Los Angeles, with a real focus on the environment. 90003 90002 The company allows you to recycle your old jeans by donating them when you are purchasing a pair of their amazing jeans, for a $ 15 credit.They have a fantastic range of styles and sizes, and the breath of their ethics rivals that choice. There really is something here for everyone. 90003 90014 6. Todd Shelton 90015 90170 Credit: Todd Shelton 90002 Who does not love an American classic? 90003 90002 Todd Shelton is all about timeless style and slow fashion. You are not in a rush to find the stylish outfit for tonight, you are a man who takes his time and appreciates the finer things in life. The clothing here is made to order. It has not been sitting in a box or on a shelf, it is made just for you.90003 90002 The makers of the garments are also directly employed by the Todd Shelton company, giving them oversight of the work to ensure that you are getting the best of the best. Striving for happiness, from both customer and employee, the East Rutherford, New Jersey factory is one of the best places to work in the US. 90003 90014 7. Ably 90015 90179 Credit: Ably 90002 Ably was founded by Raj and Akhil Shah with the firm belief that clothing can fit well and still be functional. They are all about the active lifestyle and wanted to create a brand that would cater to those who have the time to be active but not necessarily the time to focus on style.By purchasing from Ably, you can have it all. 90003 90002 The clothing is eco-friendly, quick-dry, and stain-resistant. You’ll want to keep it stain, moisture, and odor-free, too, for it looks pretty darn good. The clothing is designed to be easily cleaned and worn a lot, perfect for the gym, and even drinks after. 90003 90014 8. Outerknown 90015 90186 Credit: Outerknown 90002 Buying clothes is about a lot more than just looking for quality and price; it is often about knowing what goes on in the manufacturing process too.With Outerknown, you have a company with a laser-focus on fair trade, safe working environments, and sustainability. 90003 90002 By building partnerships with suppliers worldwide, Outerknown has been able to be a part of the supply chain, and lower its environmental impact while following Fair labor guidelines. 90003 90002 They are a part of the slow fashion movement that demonstrates how quality and sustainability can go hand in hand. The clothing may cost a little more than a generic high-street store, but you are getting quality and fashion without the negative side-effects.90003 90014 9. Grana 90015 90195 Credit: Grana 90002 Based in Hong Kong, this international brand merges high-quality materials and sustainable practices without the astronomical costs. They deal with premium fabrics from around the world, and, by cutting out the middle person, the additional costs are not passed on to you. 90003 90002 With merino wool from Italy, the best cotton from Peru, Mongolian cashmere, and much more, Grana brings you the most elegant and comfortable clothes. From simple garments to more formal wear, they have something for everyone.90003 90006 Wrapping Up 90007 90002 Sustainability, fair trade, fair labor, and caring for the environment are here to stay. 90003 90002 While you may pay a little more for garments produced under these conditions, gone are the days when they would cost you an arm and a leg, plus, they usually last you longer too. 90003 90002 Better work practices have resulted in high-quality materials and intelligent construction. You benefit from more comfortable clothes that will last longer while still remaining stylish.And, if you know where to look, you can find affordability too. 90003 90002 Know what you are buying, and who you are impacting, and be proud to wear your clothes. 90003.90000 An Actually Practical Guide to Shopping for High-Quality Clothes 90001
90002 90003 * This post contains affiliate links. 90004 90005
90002 I never cared for Louis Vuitton bags. But a few weekends ago I visited the fashion house’s exhibition, which showcased the heritage of the brand and the early iterations of its iconic pieces. I was floored by the impeccable craftsmanship, care and detail put into the bags and trunks from over a century ago. 90005
90002 I left the exhibit feeling inspired, but also sad.Browsing all those creations built to last for decades, the same thought kept popping up in my head: 90005
90002 90003 90012 Things just are not made the same anymore. 90013 90004 90005
90002 I’m sure you’ve experienced it yourself. Maybe you have a J. Crew sweater from six years ago that’s still going strong. But the modern-day replacement has somehow sprouted holes in only a month. 90005
90002 In a recent mini podcast, my friend Britt lamented about a pair of beloved boots whose quality went downhill, while the price stayed the same.90005
90002 And I still remember the first time it happened to me, too. 90005
90002 I’d been wearing Converse Chuck Taylor sneakers since I was in middle school. Right before I went to college, production of the shoes had moved to Asia from the US (hi, globalization). The pair I bought not long after made me wonder if I’d had a brain transplant and bought the wrong shoes. Not only did the shoes feel stiffer and less comfortable, but the core Chuck Taylor feature, the toe cap, was a totally different shape.All the subtle differences added up to an unsettling feeling like I was wearing knock-offs on my feet. These were not the Converse I used to know. 90005
90002 I have not bought Chuck Taylors since. 90005
90002 When it comes to clothes, I do not think anyone can deny that quality is declining. In our global economy, our priorities have changed. In the old days, our belongings were built to last, because we had fewer options for replacements. Now we anticipate new trends every few weeks. We expect clothes to be cheap.In fact, we get annoyed when they’re not. I was on a forum recently, and someone was asking for recommendations for a shirt that’s durable, made in the US, and less than $ 40. 90027 I’m sorry dude, but that stuff costs money. 90028 90005
90002 90012 So it’s not hard to see why quality is such a mystery these days. 90013 How exactly do you spot it? And without having to be some kind of fashion expert? Because nobody likes spending money only to feel cheated soon after. And when out shopping, it’s not practical to inspect every single detail without looking like a weirdo.You need the most effective ways to be able to spot quality when you’re out and about, so you can be a more informed shopper. 90005
90002 In this post I’ll walk you through the main features I look for in high-quality clothes and shoes. I’m not an expert, but I’ve shopped long enough and at various price points to be able to discern differences, and I’ve been sewing and drafting my own clothing patterns for years. I also own a mix of both high-quality and lower-quality clothes, and where I can, I’ll try to point out the differences between each.90005
90036 What Does Quality Mean? 90037
90002 Everyone likes to throw the word ‘quality’ around, but no one ever actually defines what «quality» is. 90005
90002 The first rule of quality is that it’s subjective. 90005
90002 When most people refer to «spending more for quality,» they want their clothes to be more durable than cheaper alternatives. But they can not explain exactly how those more expensive items will last longer. 90005
90002 To me, 90012 quality is all about the fabric and the construction.90013 When nice fabrics meet excellent construction, you get a garment that tends to last longer and age gracefully. 90005
90002 Now that we’ve defined quality, let’s talk about the common myths about quality. 90005
90036 Quality Myth # 1: The Higher the Price, the Higher the Quality 90037
90002 Conflating price and quality is the biggest mistake I see. Most people will see a $ 30 pair of shoes and automatically assume they’re higher quality than a $ 10 pair of shoes. 90005
90002 But prices can be deceiving.90005
90002 In general, higher prices do mean higher quality, but there are just as many instances where more expensive items are only expensive because of brand perception and marketing. For example, is this $ 495 T-shirt really going to last 33 times longer than a regular Hanes T-Shirt? And at a certain level, there comes a point where the more expensive item no longer provides tangible value, but minute details that most people will not recognize or value. There’s a reason why I did not mention quality in my post about why I buy expensive things.Because expensive does not always equal quality. 90005
90036 Quality Myth # 2: There are Go-To Brands that Are Always High Quality 90037
90002 Be careful about associating quality with certain brands as a whole. I see it a lot on forums where people recommend brands that are «known for their quality.» But they never mention which types of clothes held up well. The type of garment matters. 90005
90002 For example, with J. Crew, sometimes you get a great quality pair of jeans, but then everyone throws shade at their cashmere sweaters.90005
90002 90012 Every brand or designer has their strengths and weaknesses. 90013 Think about it. Is there anyone you know who’s really awesome at everything? 90005
90002 If you make your purchases based on brand alone, then you’re bound to be disappointed. 90005
90002 If you want my picks for quality brands for 90003 specific items 90004, here are my favorites. 90005
90036 Quality Myth # 3: All Fabrics Are Created Equal 90037
90002 The last mistake I see people make is thinking that all fabric types are created equal.»Cashmere is cashmere, and cotton is cotton.» So if you grab an $ 130 Everlane cashmere sweater, it’s the same as a $ 1,175 Loro Piana one, right? I mean, both sweaters say they’re made out of 100% cashmere. 90005
90002 Not so fast. 90005
90002 90012 Just because two items are both made from 100% cashmere, does not mean they’re the same fabric quality. 90013 I actually got into an argument about this online! There are different grades of cashmere, and the better cashmere will be made out of longer fibers, which makes it ridiculously soft.90005
90002 And do not get tricked into thinking cashmere from the same factory is the same, either. The quality variances for cashmere also exists for other natural materials, like cotton and leather. For example, when I’ve bought leather skins, I usually am offered choices ranging from skins with noticeable imperfections to ones that are nearly flawless. Better materials cost more money. 90005
90002 So if higher prices are not a guarantee, and neither are brands, then what’s the best test for identifying quality? 90005
90002 90012 90003 NOTE: For specifics, I made an ultimate guide for how to identify high-quality sweaters.90004 90013 90005
90036 The Easiest Way to Discern Quality 90037
90002 The easiest way to recognize quality is by experiencing it yourself in person. Go to a high-end store, like Nordstrom or Saks, and feel the clothes. Note how heavy and sturdy the fabrics feel, and how they drape. Try some of them on. Then go to less expensive stores and compare similar items, noting the differences. Clothes are super tactile, so by handling higher-quality clothes yourself, you’ll be able to recognize those same qualities in the future.90005
90002 So not everyone lives close to a high-end store. In that case, go to thrift store and dig around for the real vintage clothes (pre-1970s). For the most part, true vintage items are built like tanks, and the differences between those and lower-quality clothes from today are unmistakable. 90005
90002 But the tactics above will not work if you’re shopping online. Next, let’s talk about the specific features to watch out for. 90005
90036 The Three Things I Look for in High-Quality Clothes 90037
90002 The three things I look for in high-end clothes are natural fabrics, good construction, and where they’re made.Let’s dive into each. 90005
90036 1. Natural Fabrics 90037
90002 When it comes to fabrics I’m a total purist, and the number one thing I check is whether or not a garment is made out of 100% natural materials. If I see an item made out of synthetic materials like polyester, rayon (except if it’s vintage), nylon, etc. I’ll probably put it back immediately. From my experience, natural fabrics feel better against the skin, wash better, and last longer. Of course, there are exceptions for things like hosiery and exercise clothes, when synthetic materials are used for functional reasons.Still, I’ll only wear cotton and merino wool tops for running. I tried to wear a polyester «exercise shirt» from Old Navy and I hated how it felt. 90005
90002 Sometimes designers use synthetic materials for design reasons, but for the most part, checking for natural fabrics is a solid 80/20 test for quality. 90012 If you have crappy, flimsy fabrics, the best designs and construction will not save it. 90013 90005
90002 Now let’s talk about specific fabrics and how to tell if they’re good or not.90005
90116 90012 CASHMERE 90013 90119
90002 90005
90002 Cashmere should be super soft, because the nicest ones will be made of longer, thinner fibers. The fabric should also feel thick and densely woven. To test the strength of the fabric, pull on it a little. A higher-quality cashmere will bounce back. Also check the tag to see if it’s two-ply or one-ply, as one ply will be more prone to developing holes. Have you ever been at a fast fashion store and thought you found a deal on cashmere? Well, someone had to cut corners to keep the price down.I’ll bet that the fabric is thinner and the yarns are woven much more loosely. Neither of these features will do much for the garment’s longevity. But on the other side, even expensive cashmere can be a rip-off, developing holes in a matter of months. So again, do not assume something is higher quality just because it’s more expensive. Because cashmere is such a gamble, I actually will not buy any cashmere new. Instead, I’ll look for vintage versions on eBay or in thrift stores where I’m more certain the quality will be high.I have a vintage-y one from Barneys that does not seem to ever pill or grow any holes. The best part? It cost $ 30. 90005
90002 90012 90003 Cashmere checklist: 90004 90013 90129 -Is it 100% cashmere, and not a blend? 90129 -Is it two-ply? 90129 -Is is super soft and not itchy? 90129 -Is it woven tightly? 90129 -If you pull it slightly, does it bounce back? 90005
90116 90012 WOOL 90013 90119
90002 90129 Technically, cashmere is a wool because it comes from an animal, but I’ll refer to wool as any non-cashmere material used for sweaters and coats.I’d take wool over cashmere any day of the week. Wool as a material is less delicate than cashmere, so already it’s primed to last longer. Wools can come from a bunch of different animals, and there’s a lot more variety in terms of texture. The highest-end wool will be merino wool, which will feel really fine. The finer the wool, the higher quality it is. That’s why you’ll see names ranging from ‘Fine Merino Wool’ to ‘Ultrafine Merino Wool’ (the highest). But for any wool sweater, there are general tests you can do to assess the quality.Again, check the label. The fabric should be made out of 100% natural materials (a blend with cashmere, etc. is OK). The wool should be thick and should bounce back when pulled slightly, and the weave should be dense and tight. 90005
90002 90012 90003 Wool checklist: 90004 90013 90129 -Is the fabric substantial? 90129 -Is it woven tightly? 90129 -If you pull it slightly, does it bounce back? 90005
90002 90012 SILK 90013 90005
90002 90129 Ah, my favorite luxury fabric. Silk quality is determined by momme weight.So, if a shirt’s momme weight is 16, that means 160 yards of the silk weighs 16 pounds. The heavier the momme, the sturdier the fabric, thus the higher the quality. But most brands will not give up their momme weight, so you can learn to judge silk by feel. 90005
90002 I have a 100% silk shirt from Equipment and a 100% silk dress from Boy by Band of Outsiders. I bought a silk button-down from Everlane, but returned it because I did not like the quality or fit. And once I bought a silk dress from Zara.Here are the differences I’ve noticed between the silks I own and the Zara one: The shirt and dress feel luxurious, thick and heavy. This is most likely due to the sandwashed finish, which makes the fabric extra soft, and almost suede-like. The fabric is super fluid, so if I draped it over my hand, you’d see the outline of my fingers underneath. To contrast, the Zara dress was also 100% silk, but felt much thinner, less densely woven, and did not really drape much at all. 90005
90002 90003 90012 Silk checklist: 90013 90004 90129 -Does it feel super soft and drapey against the skin? 90129 -Is the fabric thick and substantial? 90129 -If you hold it up to the light, is it fairly opaque? 90005
90116 90012 COTTON 90013 90119
90002 90129 Cotton is one of my favorite everyday fabrics, because not only is it so much easier to care for than the other natural materials, it’s also the most affordable.90005
90002 Cotton should feel soft, not scratchy. The longer the fibers of the cotton, the softer they’ll feel. That’s why sometimes you try on a pair of jeans and they feel scratchy. The cotton is probably made of shorter fibers that are poking your skin. Lots of people will also tell you to avoid thin fabrics because they tear easily, but high-quality fabrics can still be thin, as long as they’re densely spun. When you hold it up to the light, you should not see much light coming through the holes.Since cotton is used for a wide variety of garments, I’ll go through how I assess quality for each: 90005
90002 For 90012 denim 90013, I’m super picky about the fabrics. I’ll only wear 100% cotton or jeans with a slight stretch, composed of 98% cotton and 2% elastane. I’ve found that jeans with more stretch than that will tend to be thinner. I like denim to feel like denim, not like spandex. I also like a heavier weight cotton, since jeans are my workhorses. However, this is my personal preference.90005
90002 90012 Woven button-down shirts 90013 can be thick or thin and still be high-quality, although I’ve noticed that my higher-quality shirts tend to be made out of noticeably thicker fabrics. 90005
90002 For 90012 T-shirts 90013, I look for 100% cotton-no blends with polyester or spandex. I’ve had good luck with T-shirts made out of cotton from Peru. 90005
90002 90012 90003 Cotton checklist: 90004 90013 90129 -Is the fabric thick and substantial? 90129 -Is it soft against the skin? 90129 -Stretch it slightly with you hands.Is it densely woven? 90005
90116 90012 LEATHER 90013 90119
90002 Leather quality is determined by the type of grain. The best leather is full-grain leather, which retains the imperfections (like bug bites) of the hide without any sanding or corrections. It’s basically like the top layer of your skin, so it will be flexible and durable. The next best is top grain leather, which is when the full grain leather is sanded away to remove the imperfections. Top grain leather is thinner than full grain, and less durable.Most of the products (handbags, shoes, etc.) we see in stores will be made out of top grain leather. Both types are durable, but full grain leather will age beautifully, developing a nice shine, or patina, and top grain leather will feel plastic-y over time. The last type of leather is bonded leather, which is basically leather scraps all mashed up to create a new sheet of leather. Avoid bonded leather at all costs! 90005
90002 Aside from grain types, like wool, there are so many different types leather to choose from-calf, lambskin, deer, etc.Some are naturally thick and hearty, and others are thinner and more fragile. It all depends on what you’re using the leather for (garments will use thinner leather), so it can be hard to generalize quality for leather. One consistent thing I look for in nice leather is a natural high sheen (as in the picture below). I own leather shoes, so here’s a side-by-side comparison to show the differences in quality. The sneaker on the left retails for $ 410, and the one on the right cost $ 80. Both have wrinkles, but you can see the shoe on the right has aged worse than the one on the left.90005
90002 90005
90002 Oh, and if you want the full lowdown on leather jackets, read this post by The Essential Man. 90005
90002 90003 90012 Leather checklist: 90013 90004 90129 -Is it soft and supple? 90129 -Does it smell like leather? 90129 -Scratch your nail against it. Does it create a mark or disappear? 90005
90036 2. Construction 90037
90002 The quality of construction depends on how well fabric pieces are stitched together. An initial test could be holding the garment up to the light and stretching one of the seams to see how much light comes through.If the thread is really tight and even, this is a good sign. 90005
90116 90012 FINISHING TECHNIQUES 90013 90119
90002 Have you ever turned a garment inside out and checked out what the inside looks like? There are actually different techniques for finishing the raw edges of the seams, and some are considered to be more high-end than others. First, let’s look at the technique that you’ll probably find in most of your clothes: the serged edge. 90005
90002 To create a serged edge, there’s no real manual work involved, besides feeding the fabric through a machine called a serger.It sews the seam, finishes the edge, AND cuts off the excess fabric for you. 90005
90002 Check the vertical seam on this shirt. The serged edge is the loopy-looking stitch along the edge. The stitching on this shirt is CRAZY. It looks wobbly and overall plain messy. 90005
90002 90005
90002 All of my high-end shirts use more complicated methods. For example, the flat felled seam in the example, which you’ll recognize as the common seam finish on the inside of your jeans. It not only looks nice and clean, but it’s a more durable finish than a serged edge.The raw edges are totally enclosed, and the seam is pressed and sewn down so it’s flat. This type of finishing technique requires more steps than a serged edge, taking longer to complete. 90005
90002 90005
90116 90012 TOPSTITCHING THREAD 90013 90119
90002 If the thread is visible on the outside (called topstitching), that will give you a clue to the level of quality, as well. Look for thick thread with a hint of shine to it. The thread should be smooth without a ton of fibers starting to fray.90005
90002 90005
90116 90012 STITCHED SOLES VERSUS GLUE 90013 90119
90002 When it comes to shoes, look at how the upper is attached to the sole. Have you ever had a sole just come right off on you? That’s probably because the sole was just glued on. Quality goods will be stitched together, which will provide a much stronger bond. 90005
90002 In the $ 80 example below, you can not see any stitch marks, so the leather and the rubber are joined together by glue. 90005
90002 90005
90002 In contrast, look at that nice stitching on the $ 410 shoe.90005
90002 90005
90036 3. Where It’s Made 90037
90002 I’ll always look at the tag to see where the item was made. Good manufacturing can happen in any country, but I’ll use the country to determine how much I’m willing to pay. For example, I know labor costs in the US is expensive, so I’m willing to pay more for an item made here. But if I know an item is made in a more cost-effective country and the price is still high, then I’ll think twice about that purchase. 90005
90002 90003 Tip: 90004 If you see a product page online, and the country of origin is NOT listed, or it says ‘Imported’ it means it’s not made in a «well-regarded» manufacturing country like the US, UK, Italy, Spain or France.90005
90036 What to Watch Out For 90037
90002 Here’s a list of quick watch-outs for when you’re shopping. Retailers are masters at manipulating copy so you’re in the dark about what you’re actually buying. 90005
90002 90012 Fabric blends. 90013 For example, if you see the fabric listed as ‘cashmere blend,’ do not get tricked into thinking that’s full-on cashmere. It could mean it’s 1% cashmere and 99% garbage. 90005
90002 90012 When there’s no fabric composition at all. 90013 Lots of online retailers will leave out information like the fabric percentages.Instead, you’ll see ‘polyester / elasthane’ so you will not have a real sense of the actual proportions of the fabrics. For example, there’s a big difference in how an item feels if it’s made out of 99% elasthane versus 10%. 90005
90002 90012 ‘Genuine Leather’ labels. 90013 Real quality leather goods do not have to declare themselves as genuine leather. Only cheap leathers will have this label. 90005
90002 90012 Outlets and TJ Maxx. 90013 I know lots of people find designer deals at these stores, but remember that some items are made specifically for these stores, using lower-quality materials.If I find a good deal, I usually do a quick Google search to see if the designer or brand actually sold the item on their own website. 90005
90036 Where to Shop for Quality 90037
90002 By now, you know to look for thicker fabrics that are tightly woven, not scratchy, and with well-constructed seams. 90005
90002 Now the million-dollar question is: 90003 where do you buy this stuff? 90004 90005
90002 The reality is, with declining quality, the smartest thing to do is to never pay full price for your clothes.90005
90002 And if you’re on this blog, you’re probably money conscious and wondering how to get the most value out of what you buy. My favorite way to get higher quality for less is to buy designer brands secondhand. Here’s where I’d recommend shopping and the best things to buy at each: 90129 90005
90303
90304 The Real Real — Secondhand designer clothes and shoes. It’s an online consignment site with a huge selection and excellent prices-there’s always a 20% off promo code at the top of the website.You also get $ 25 off your first order (no code required). 90305
90304 Fashionphile — Secondhand handbags and watches. They offer free shipping and free returns, so buying high-priced items online becomes a lot less risky. I just bought a watch here. 90305
90304 eBay — Vintage sweaters, silks, handbags. Specific branded items you want. I got my wedding outfits from eBay! 90305
90304 Thrifting — Anything vintage, trends you want to test out. 90305
90312
90036 My Favorite Go-To Brands 90037
90002 So wait-I said before that there are not any go-to brands.That’s true, but I’ve had consistent experiences with brands for 90003 specific 90004 types of garments. Since people ask me about this type of stuff, I’m adding my opinions here. 90005
90002 Vintage 90129 My personal pick for cashmere sweaters. Cashmere is so expensive and delicate I would not buy it at brand-new prices. Look for ones made in Europe on eBay. 90005
90002 Equipment 90129 The only silk button downs I buy. They are thick, feel like velvet, and you do not have to pay an arm and a leg if you buy them secondhand.90005
90002 Rachel Comey 90129 Especially the stacked heeled booties. The leather soles she uses are thick and flexible, and she usually adds on rubber caps and half-soles, so the shoes will last longer. 90005
90002 Common Projects 90129 Love these super soft nappa leather sneakers. I have not seen any other that are as sleek and nice as these. 90005
90002 Falke 90129 I consistently have good luck with their socks and hosiery. I’ve had a pair of wool tights that have lasted for years and years, and I have not had any of their socks start to sag on me yet.90005
90002 Lotuff 90129 These vegetable-tanned leather bags are thick and sturdy and feels like it will last for decades. Sure the smooth, thin lambskin of a Celine bag is nice, but sometimes you want a bag you do not have to baby as much. 90005
90036 Should You Buy Higher Quality Clothes? 90037
90002 Fun facts: 90005
90002 I own plenty of clothes that are made in China. 90005
90002 Ones with the run-of-the-mill serged seams on the inside. 90005
90002 And shoes made out of so-so leather.90005
90002 So do you really need higher quality clothes? 90005
90002 90012 90003 Not necessarily. (Edit: I wrote a whole guide for when to save or splurge.) 90004 90013 90005
90002 I wanted to write this post, because sometimes I feel like when people say they want to buy higher quality, they do not know exactly what they are in for. 90005
90002 They are the people who think the only reason to buy more expensive things is because of quality. If that’s you, then stick with the cheaper stuff.90005
90002 Because buying based on quality is just part of the equation. If quality was the end-all, be-all, then we’d all be shopping at LL Bean because they have a lifetime guarantee on all their products. In theory, that stuff could last forever. Or we’d have people buying the highest quality parka known to man, even though they might live on a tropical island. 90005
90002 Buying based on quality alone is not rooted in reality. There are lifestyle questions to ask yourself, like: Are you somebody who’s detail-oriented about everything you do? And: are you ready to care for your clothes? 90005
90002 Lastly, emotional reasons can not be ignored.90005
90002 We buy clothes because they make us feel a certain way. 90005
90002 We buy clothes because we want to control how others perceive us. 90005
90002 We buy clothes because they’re exactly what we dreamed up in our heads. 90005
90002 So if you’re someone who appreciates finer details, and you have the lifestyle for it, then higher-quality clothes could make sense for you. But if you do not value high quality, then do not sweat it, because there’s nothing wrong with that. 90005
90002 Earlier in the post, I said quality is subjective.Quality means something different depending on who you are. And at the end of the day, the very best quality is the kind that suits exactly what YOU need. 90005
90116 90003 90012 What about you? What’s your threshold for quality? How do you spot quality when you’re out and about or ordering something online? Anyone in the fashion industry-chime in with your insights, please! 90013 90004 90119
90002 90003 Image: The Luxe Strategist 90004 90005
90002 90005.90000 3 Quality Swedish Clothing Brands You Should Know 90001

90002 Nordic cities such as Copenhagen and Helsinki are known for their cool street style, and many internationally recognised fashion brands are based in Nordic countries. In this post however, we want to focus on Sweden’s capital, Stockholm, an equally attractive fashion city known for housing brands such as H & M, & OtherStories and COS. However, we’d like to steer your attention towards 3, perhaps lesser known, quality Swedish clothing brands that call the Swedish capital their home and are definitely worth checking out.They all have one thing in common: stylish simplicity! 90003
90004 3 Quality Swedish Clothing Brands: 90005
90006 Filippa K 90007
90002 Co-founded in 1993 by Filippa Knutsson, Filippa K has evolved into one of the leading Scandinavian fashion players that also has its spot in the international fashion market. The fashion brand’s focus lies on: Style, Simplicity and Quality. Besides this, 90009 Filippa K has set itself a goal to only use sustainable fibres for its clothing by 2030 90010. This year’s Fall collection garnered a lot of attention since Filippa Knutsson got back to designing for Filippa K.After her 6-year-break, her comeback underlined, once again, the values ​​of the brand and the minimalistic, yet stylish pieces of the collection are classic wardrobe essentials at an affordable price. 90003
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90006 Tiger of Sweden 90007
90002 Established over 100 years ago, Tiger of Sweden used to be a brand that sold ready-made, top quality suits. After many ups and downs, the 1993 brand revamp allowed Tiger of Sweden to rise in popularity again as 90009 one of the first to take the suit look out of the bank and into everyday wear 90010.The fashion brand describes itself as still evolving, but what is certain is that they have made their permanent mark on the Scandinavian fashion scene already. So what’s their style? Tiger of Sweden is specialised in ‘a different cut’, meaning the brand creates new interpretations of well-tailored fashion with its own character. From classic blazers over high-quality jeans to cool, must-have outerwear, this Stockholm-based fashion brand offers everything for the Scandinavian fashion lover. 90003
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90006 House of Dagmar 90007
90002 Named after their grandmother ‘Dagmar’, the 3 sisters Karin, Kristina and Sofia founded their Swedish clothing brand in 2005.The fashion brand’s collections are inspired by art and architecture. At House of Dagmar, sustainability has a very high priority and is built on 3 pillars (is it a coincidence that it’s 3?), Namely: Design, Ethics and Longevity. 90009 All pieces are created to last long, not only in quality but also in design 90010, and their production is both environmental and animal-friendly. Frequent production checks to ensure that the factories live up to the set standards, and sourcing materials within the same country whenever possible, are essential factors for the fashion brand.Locally, they even offer delivery service by bike. House of Dagmar is certainly an outstanding example on how to do sustainable fashion that has great quality and looks stylish at the same time. 90003
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90013

90002 What other Swedish clothing brands do you love? Let us know in the comments below! Also, if you’re interested in more info on clothing brands from other smaller fashion capitals, check out our report on the top brands at Berlin Fashion Week or our post on the Polish Fashion Scene.90003
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